Know what you're really eating

Scan any barcode and see instantly how processed it really is. No label decoding degree required.

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    A clear processing score

    We use NOVA, the research-backed framework scientists use to classify food by how industrial its production really is — from whole, unprocessed ingredients all the way up to ultra-processed formulations (UPFs) built from additives you wouldn't find in a home kitchen.

    Exactly what's in it

    No mystery ingredients. We highlight the specific additives, preservatives, and processing markers driving the score, and explain what each one is and why it's there — tap any flagged ingredient to learn more.

    A better option

    If what you scanned lands in the ultra-processed range, we'll surface a real recipe alternative — made with ingredients you already recognize — so you can get the same result without the industrial shortcuts.